CRM Manager - Maternity cover 12 month FTC
At Joseph Joseph we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world’s leading houseware brands with a global presence spanning over 100 countries, available in most major department stores and independent houseware stores worldwide as well as our rapidly growing ecommerce channel.
We are looking for a talented CRM/Email Manager to join the Ecommerce Team on a Maternity cover 12 month fixed term contract. Reporting directly to the Head of Digital Marketing & CRM, you will also be responsible for the day-to-day management of the Email Marketing Executive.
What you will be doing:
- Oversee the Retention strategy, to achieve customer retention targets and increasing revenue from our Existing customers, through an effective CRM strategy, channel execution and understanding of current customer behaviour
- Manage the company’s Loyalty programme - management, analysis and optimisation.
- Own and manage the Email marketing strategy - planning, overseeing the briefing, creative and A/B testing plan, reporting and driving performance through both Broadcast and Lifecycle journey-building.
- CRM customer data reporting and analysis – tracking shopping behaviour of our New and Existing customers building weekly, monthly and yearly reports with actionable insights
- Own and manage the SMS Marketing strategy – planning, A/B testing, reporting, driving performance and managing spend
- Grow the database, utilising both paid and organic tools e.g Meta lead generation, website data-capture including popups, Preference Centre and brand-led data-capture initiatives
- Customer segmentation – segmenting the base to ensure optimal and efficient targeting and retargeting across all channels
- Working closely with the Ecommerce, Brand and Digital Design teams on campaign planning, briefing and execution
- Manage the relationship with our ESP (Ometria), SMS provider (Attentive) and Loyalty provider (Yotpo)
What we need from you:
- Analytical mindset and comfortable working with customer data
- 3+ years’ experience in a similar CRM role
- Experience managing email marketing for a similar sized business
- Experience managing a loyalty programme for a similar sized business
- Competent presentation skills and the ability to present to the wider team on a weekly, monthly and ad hoc basis
- Understanding of current GDPR compliance regulations
- Ometria experience preferred
- Attentive experience preferred
- Yotpo experience preferred
What you will get from us:
- Competitive salary and holiday allowance
- A pension contribution
- An exclusive staff discount
- 24/7 healthcare appointment support
- Hybrid working – 3 days in office & 2 days from home and flex start/finish times
- External private employee wellbeing support
- Access to Perkbox
- Volunteer days
- Team Recognition scheme
- Training and Development
- Team
- Ecommerce
- Locations
- London
- Remote status
- Hybrid
Life at Joseph Joseph
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Flexible working
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Mental wellbeing support
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Holiday trading
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Additional holiday for length of service
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Company bonus scheme
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Generous discounts for you and friends and family
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Season ticket loan and cycle-to-work scheme
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Even more discounts with Perkbox
CRM Manager - Maternity cover 12 month FTC
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